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About us
Our Team
Sectors
Financial Services
Life Science
Technology, Media & Telecoms
Sport
Public Sector
Retail & leisure
Professional Services
Energy
Audiences
B2B
Stakeholders
Consumers
Vulnerable
Topics
Advertising & Communication
Brand
Digital Research
Customer Relationships
NPD
Market Segmentation
Resources
Blog
Case Studies
Reports
Contact us
Blog
→
Blog
Failure is not an option…it’s a superpower.
A Qualitative Segmentation
Living in the age of GenAI
Winning the MRS ‘Business Impact of the Year’ Award
The MRS International Research Nomination with Shell
Three big changes and a foundational truth
Business Impact of the Year nomination with M&S
Ellie’s Young Researcher of the Award
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